Vision, Mission & Values

Our Vision and Mission

Our Vision

“Leading the conservation and wise use of British Columbia’s fish, wildlife and habitat.”

Our Mission

“To protect, enhance and promote the wise use of the environment for the benefit of present and future generations.”

  • Ensure public access to recreational and outdoor activities, fish and wildlife resources and Crown land
  • Provide science/fact-based solutions for its members and other stakeholders in B.C.

Our Core Values


  • Advocate for the public interest in natural resources
  • Ensure integrity, respect and transparency in all BCWF activities
  • Be clear on the outcomes and rationale for the BCWF actions

Education & Research

  • Provide science-based solutions, and consistent recommendations
  • Provide and support conservation education and outreach activities
  • Provide professional advice and experience representing conservation


  • Partner with government, First Nations and other like -minded organizations to achieve common outcomes
  • Leverage and increase funding for landscape and watershed sustainability

Our Strategic Objectives

  • To ensure the sound, long-term management of British Columbia’s fish, wildlife, park and outdoor recreational resources in the best interests of all British Columbians, and to coordinate all the voluntary agencies, societies, clubs and individuals interested in that objective, and
  • To develop and support comprehensive educational programs to make all British Columbians aware of the value of fish, wildlife park and outdoor recreational resources, and to arouse in the public conscience a recognition of, and a respect for, the place of fish, wildlife and outdoor recreation in the wise integrated use of the province’s natural resources.